Northbeam vs Hyros
DTC ecom MMM vs info-marketing first-party tracking.
The honest verdict, before the deep comparison.
Northbeam is for $1M+/mo Shopify-style DTC brands that need defensible methodology. Hyros is for high-ticket info-marketing businesses with multi-touch funnels. They rarely show up in the same buyer's shortlist, and when they do, the answer is usually 'you're asking the wrong question - what's your business model?'
Spec comparison
The numbers, side by side
Pricing, methodology, ICP, and integrations laid out without the marketing gloss.
| Spec | Northbeam | Hyros |
|---|---|---|
| Founded | 2020 | 2017 |
| HQ | San Francisco, USA | Wilmington, Delaware, USA |
| Funding | Series A - $15M raised | Bootstrapped |
| Methodology | Deterministic multi-touch attribution + nightly MMM on top. | First-party UTM-based deterministic tracking + AI conversion modeling fed back to ad platforms. |
| Price (monthly) | $1000 - $10,000 | $199 - $5,000 |
| Spend range | $250K-$5M monthly ad spend | $10K-$500K monthly ad spend, often with high AOV |
| Storefronts | Shopify Plus, Custom commerce, Shopify | Custom funnels, ClickFunnels, Kajabi, Shopify (less common) |
| API style | REST + Snowflake share | REST |
| Warehouses | Snowflake (native), BigQuery, Redshift | CSV export, API pull |
Capability matrix
The seven dimensions that actually differentiate them
Hover any cell for the evidence note.
| Capability | Northbeam | Hyros |
|---|---|---|
| Creative-level attribution | 4/5 | 3/5 |
| Incrementality testing | 5/5 | 2/5 |
| Cross-channel coverage | 5/5 | 4/5 |
| Data export / warehouse | 5/5 | 3/5 |
| Speed to value | 3/5 | 3/5 |
| Accuracy of claims | 4/5 | 3/5 |
| Support quality | 4/5 | 3/5 |
Hover any cell for the evidence note · scores 0-5, evidence-weighted
Pricing
What you'll actually pay
Indicative monthly USD ranges based on public plans and customer reports as of 2026.
Indicative monthly USD pricing based on public plans and customer reports as of 2026. Actual quotes vary by ad spend, contact volume, and annual commit.
Northbeam
Northbeam: where it shines, where it falls short
- Methodologically the most serious tool in the category.
- Snowflake share is included, not gated.
- MMM + MTA blend gives you both the trend and the diagnosis.
- Cross-channel coverage including CTV and Reddit.
- Price wall starts at $1K/mo - not for sub-$250K/mo accounts.
- Onboarding is heavy; MMM takes 90 days to be useful.
- UX is denser than Triplewhale; needs a power user.
- Less mindshare among Shopify-native operators than Triplewhale.
Hyros
Hyros: where it shines, where it falls short
- Best-in-class for long sales-cycle, multi-touch info-product funnels.
- Call attribution and email-to-purchase tracking that other DTC tools ignore.
- Conversion API feedback can measurably lift Meta and Google performance.
- Strong founder/community presence in the info-marketing world.
- Opaque pricing - you have to talk to sales.
- UTM scheme lock-in makes switching painful.
- Less Shopify-native than Triplewhale or Elevar.
- Methodology disclosure is light vs Northbeam.
Northbeam ICP
When Northbeam is the right tool
- DTC brands at $1M+/mo spend with a real measurement question.
- Teams with at least one analyst who can live in the tool.
- Multi-channel stacks where TV or radio is part of the mix.
- Sub-$250K/mo accounts - the price doesn't pay back.
- Teams that just want a dashboard and don't want to think about methodology.
- Buyers who can't tolerate a 2-4 week implementation.
Hyros ICP
When Hyros is the right tool
- Info marketers and coaches running multi-touch funnels.
- High-ticket DTC with long consideration windows.
- Lead-gen agencies that need call attribution.
- Standard Shopify ecom looking for a dashboard.
- Buyers who want pricing transparency.
- Brands that need defensible methodology for board reporting.
Most stacks don't actually have to pick.
DTC ecom MMM vs info-marketing first-party tracking. The two tools above sit at different layers or serve different audiences more often than they directly compete. If you find yourself stuck choosing between them, the question is usually about budget, team capability, or business model - not which feature set is "better."
Other comparisons
Comparing more pairs
Dedicated vs pages for every pair in the four-way matrix.
- TriplewhalevsElevarCompare →
- TriplewhalevsNorthbeamCompare →
- TriplewhalevsHyrosCompare →
- ElevarvsNorthbeamCompare →
- ElevarvsHyrosCompare →
- Polar AnalyticsvsTriplewhaleCompare →
- NorthbeamvsPolar AnalyticsCompare →
- DaasityvsFunnel.ioCompare →
- Funnel.iovsNorthbeamCompare →
- GA4 + Direct API stackvsTriplewhaleCompare →
- HyrosvsWicked ReportsCompare →
- NorthbeamvsRockerboxCompare →
Sources
What we read to build this
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