An AI Storytelling Playbook for Product Marketers

Start with Narrative, Not Tools

Before you open Shuttergen or write prompts, anchor your campaign around a clear narrative arc. Identify the customer tension, the moment of transformation, and the proof points that will make the story resonate across paid, owned, and earned channels.

Build a Prompt Library

Define reusable prompt templates for avatars, motion boards, and launch videos. Capture tone, color palettes, framing keywords, and calls to action so that anyone on the team can remix assets without starting from scratch.

Prototype, Test, Iterate

Use Shuttergen’s variant generation to test messaging directions quickly. Spin up three visual takes, run them through your preferred testing platform, and feed the learning back into your prompt library.

Ship the Story Everywhere

Once you have a winning direction, use brand kits and automations to export formats for web, social, paid, and in-product placements. Close the loop with performance dashboards to keep the story evolving.

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