Create an AI Influencer in One Week

Day 1: Define the Sprint and Success Criteria

Kick off with a brief that articulates the business challenge, audience, and desired outcomes. Capture measurable goals—engagement lift, campaign readiness, or investor alignment—and secure stakeholder availability for daily stand-ups and a final presentation. Draft the influencer hypothesis and guardrails.

Day 2: Craft Persona and Visual Identity

Translate the hypothesis into a living character. Build mood boards, write sample bios, and script a signature introduction. In Shuttergen, generate multiple looks, camera angles, and lighting setups to test different aesthetics. Select one primary direction plus two alternates for optionality.

Day 3: Produce Core Narratives and Motion Tests

Create cornerstone content: a launch video, a carousel story, and a short-form script. Prototype voice tracks or caption styles that convey personality. Spin up motion studies—looping GIFs, dynamic Reels, or animated explainers—to illustrate how the influencer will move across channels.

Day 4: Validate with Target Audiences

Put assets in front of a small audience segment. Run lightweight surveys, organic posts, or private community reviews to gather feedback on appeal, clarity, and trust. Capture quantitative data alongside qualitative notes, then revise visuals and scripts based on the strongest signals.

Day 5: Deliver the Readout and Next Steps

Consolidate learnings into a narrative deck that covers persona rationale, creative examples, audience response, and risks. Present recommended go/no-go options, resource requirements, and the roadmap for a scaled launch. Archive assets and documentation so the sprint can be replicated or expanded.

Summing It Up

A focused sprint transforms AI influencer ideas into tangible, testable assets—and Shuttergen gives your team the collaborative canvas to build, iterate, and present those assets in record time.