January 12, 2025
Introducing Shuttergen: Storytelling for Every Brand
How teams can move from static product photography to dynamic, AI-assisted storytelling workflows inside Shuttergen.
Why We Built Shuttergen
Marketing teams feel relentless pressure to ship new campaigns without sacrificing craft. We experienced that drag first-hand—briefs that went stale before creative assets shipped, inconsistent visuals across channels, and a constant need for quick iteration. Shuttergen is our answer: an AI-native workspace that generates avatars, product visuals, and motion graphics the moment inspiration strikes.
What You Can Do Today
- Generate branded avatars that stay on-spec across every channel.
- Pair product shots with motion-ready backdrops and lighting, customized to your campaign voice.
- Turn scripts into short-form videos or slideshow explainers with a single prompt.
How Teams Are Using It
Early adopters are replacing fragmented tool stacks with Shuttergen as a central hub. Visual merchandisers iterate seasonal looks before shoots, growth marketers run weekly variant tests, and creative directors keep campaigns cohesive with reusable brand kits.
What’s Next
We’re continuing to push on collaborative workflows, performance insights, and integrations. Expect more automation around approvals, richer media analytics, and faster export pipelines.
Ready to explore? Create your workspace and start experimenting with your next launch.