Integrating UGC Video Makers with Facebook Ads Manager

Architect the Integration

Map how assets will travel from your UGC video maker into Facebook Ads Manager. Establish folder structures, naming conventions, and access roles. Use APIs or native connectors to automate asset uploads, metadata tagging, and creative approvals.

Streamline Creative Workflows

Design a process where briefs originate in your project management tool, asset creation happens in Shuttergen or another UGC platform, and final exports push straight into Ads Manager libraries. Enable variant generation so teams can test different hooks, CTAs, and languages without manual rework.

Launch and Optimize Campaigns

Set up dynamic creative testing to rotate fresh UGC quickly. Align reporting dashboards with campaign objectives—CPA, ROAS, retention—so analysts can identify top-performing combinations. Schedule refresh cadences to replace fatigued creative before performance drops.

Maintain Governance and Compliance

Implement review queues for legal and brand stakeholders. Document how consent is captured, how disclosures appear in ads, and how data is secured. Regularly audit permissions and integration logs to prevent unauthorized changes.

Summing It Up

Tight integration between UGC production and Meta buying unlocks speed and scale—and Shuttergen provides the creative pipeline that keeps every automated handoff on-brand and high-performing.