Minea (2025 plans) pricing
Currency: USD · Last verified May 20, 2026
Plans
Pricing tiers
Starter (2025)
$49
$39/mo billed annually annual
Solo dropshippers running periodic Meta + TikTok competitive scans in 2025
- Meta Ad Library search with augmented metadata
- TikTok ad search (bucketed top performers)
- Bookmarks and basic saved searches
- 10 daily ad downloads (loosened from 5/day in 2024)
- Single user
- Download cap remained the primary upgrade trigger
- Same single-user constraint as prior years
- TikTok depth still trailed specialist tools
Premium (2025)
$99
$79/mo billed annually annual
Full-time DTC marketers running daily Minea research in 2025
- Everything in Starter
- Unlimited daily ad downloads
- Full historical archive access
- Audience signals and engagement bands
- Influencer ad tracking
- Email alerts on saved searches
- Single user still - no team capability at Premium
- Advanced segment-based filters started moving to Business mid-year
Business (2025)
$229
$189/mo billed annually annual
DTC agencies and 3-5 person research teams sharing competitive intel
- Everything in Premium
- Up to 5 user seats
- Shared saved searches and bookmarks
- Priority support
- Read-only API access (added mid-2025)
- API was a mid-year addition, beta-quality at launch
- Annual contract pressure substantial
Shuttergen
Don't auto-renew last year's tool.
If Minea's 2025 plan still has you doing the same workflow in 2026, the category has moved without you. Shuttergen replaces the spy step with intel-driven creative generation - your renewal budget shipped as ads, not access.
Watch out
Hidden costs
Mid-year API rollout was rocky
API access launched mid-2025 at Business tier. Initial rollout had rate-limit issues and incomplete documentation. Teams building automation on the 2025 API often hit edge cases. Quality improved by year-end but the early adopters paid a real cost.
Starter download cap loosened then re-tightened
Starter downloads went from 5/day to 10/day in early 2025 then briefly to 15/day during a summer promo before settling back at 10/day. Customers who upgraded during the 15/day window felt squeezed when limits returned.
Filter migration mid-year
Some advanced segment filters moved from Premium to Business mid-2025 without clear communication. Premium subscribers using those filters either downgraded their workflow or had to upgrade tiers.
Annual contract pressure intensified
2025 saw more aggressive annual-discount marketing - up to 20% off annual vs monthly. Buyers who committed annually and then wanted to switch tools mid-year faced difficult cancellation conversations.
EUR pricing increased more than USD
EUR-billed customers saw a larger price increase in 2025 than USD-billed customers, driven by FX movements that Minea passed through. UK and EU dropshippers ended the year paying meaningfully more than US customers.
Minea's 2025 plan structure
2025 was a steady-state year for Minea's plan architecture. Three tiers - Starter, Premium, Business - matching what had existed since late 2023. No new plan launches, no Enterprise tier announcement, no major product expansion bundled into tiers.
The headline pricing was Starter $49, Premium $99, Business $229. Business saw a $30 mid-year increase that landed at $229 by Q4 - a 15% jump from the year-prior $199. Starter and Premium held flat throughout the year.
The notable plan-level change was API access landing at Business. This was the year Minea finally shipped a programmatic interface, addressing a long-standing request from agency buyers who wanted to pull intel into internal dashboards.
The other notable change was a quieter mid-year migration of some segment filters from Premium to Business. This wasn't widely flagged but was real - Premium subscribers using certain segment-based audience filters either downgraded their workflow or upgraded tiers.
How 2025 plans compare to 2026 plans
Starter held at $49/mo across both years. No price change, no feature change. Stable plan, stable pricing.
Premium held at $99/mo across both years. Listed price is unchanged. Effective feature set narrowed slightly as some advanced filters migrated to Business late 2025 / early 2026.
Business climbed from $229 to $249/mo - a 9% increase between 2025 and 2026. This is on top of the 15% mid-2025 increase. Two years of compounding price increases on the team tier with limited proportional feature expansion.
The API matured significantly. What launched mid-2025 as a beta-quality read-only API is now stable and well-documented. 2026 buyers get a meaningfully better API experience than 2025 early adopters did.
No new tier shipped in either year. Despite category competitors launching Enterprise-grade tiers with SSO, audit logs, and custom integrations, Minea's plan architecture has remained three tiers.
Don't auto-renew last year's tool. If Minea's 2025 plan still has you doing the same workflow in 2026, the category has moved without you. Shuttergen replaces the spy step with intel-driven creative generation - your renewal budget shipped as ads, not access.
What 2025 buyers should evaluate at renewal
Starter renewers: if you've held Starter for the full 2025 cycle and the 10/day download cap hasn't pushed you to Premium, you're a light user. The renewal is defensible but ask whether you actually need a paid tool - Shuttergen's free tier and the raw Meta Ad Library cover light-use cases now.
Premium renewers: the most common renewal scenario. Check whether your workflow uses any of the segment filters that migrated to Business - if so, you've quietly lost capability without a price drop. Also worth comparing Foreplay's mid-tier, which has shipped meaningful collaboration features Minea hasn't.
Business renewers: this is the riskiest renewal in 2026. The 24% cumulative price increase across 2024-2026 has erased the value advantage Minea once had vs Atria or Motion at similar price points. The 5-seat cap also feels constraining as agency buyers grow past 5 researchers.
Annual contract holders: if you signed annual in 2025, your renewal window is the natural decision point. Don't auto-renew without comparing alternatives - the category has moved more than Minea has.
Lessons from 2025 Minea pricing dynamics
Minea's 2025 was a year of quiet capture, not visible innovation. API access was the headline new feature; mid-year filter migrations and pricing increases were the operational reality. The pattern is consistent with a product harvesting existing user base rather than competing aggressively for new buyers.
Annual contract pressure went up in 2025. Marketing emphasis on annual prepay discounts intensified, and the gap between monthly and annual prices widened. This is typically a signal that customer churn is rising and the company is trying to lock in committed revenue.
The category around Minea moved more than Minea did. Foreplay shipped collaborative swipe files. Atria built better team intel workflows. Motion added attribution overlays. Shuttergen launched competitive intel + creative generation as a paired product. Minea's 2025 vs the category's 2025 was a year of relative regression.
2026 is the year to seriously reassess. Renewal cycles starting from 2025 annual contracts are landing now. The right move for most teams isn't 'auto-renew Minea' - it's 'take 30 minutes to compare alternatives that have shipped while Minea has held position'.
Internal: minea-pricing-2026, minea-pricing-2024, minea-alternative.
FAQ
Frequently asked
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Related
Keep reading
Don't auto-renew last year's tool.
If Minea's 2025 plan still has you doing the same workflow in 2026, the category has moved without you. Shuttergen replaces the spy step with intel-driven creative generation - your renewal budget shipped as ads, not access.