Minea pricing
Currency: USD · Last verified May 20, 2026
Plans
Pricing tiers
Starter
$49
$39/mo billed annually annual
Solo dropshippers and SMB DTC operators doing light competitor scans
- Meta Ad Library search with extra metadata
- TikTok ad search (top-performers, bucketed)
- Bookmarks and basic saved searches
- 10 daily ad downloads
- Single user
- Download cap kicks in fast - serious research will hit it daily
- No team sharing
- Historical archive depth limited at this tier
Premium
$99
$79/mo billed annually annual
Full-time DTC marketers and dropshippers doing daily scans
- Everything in Starter
- Unlimited daily ad downloads
- Full historical archive access
- Advanced filters (audience signals, engagement bands)
- Influencer ad tracking module
- Email alerts on saved searches
- Still single user
- TikTok coverage shallower than Pipiads at similar price
Business
$249
$199/mo billed annually annual
Agencies and in-house teams of 3-5 sharing competitive intel
- Everything in Premium
- Up to 5 user seats
- Shared saved searches and bookmarks
- Priority support
- API access (read-only)
- Per-seat math breaks even around 3 seats vs multiple Premium accounts
- Annual contract pressure higher at this tier
Shuttergen
Save on spy tools. Spend on creative.
Spy tools end at 'here's what they ran'. Shuttergen takes the winners and builds your own ads in your brand voice - same budget, more output.
Watch out
Hidden costs
Download cap on Starter tier
10 ads/day sounds workable until you actually run an audit. Most serious researchers blow through the cap in the first hour of a deep-dive. Plan to upgrade to Premium within the first 30 days if you're doing daily research.
TikTok depth is limited
Minea's TikTok coverage exists but is shallower than Pipiads or BigSpy at similar price points. If TikTok is your primary research surface, add a dedicated TikTok tool or pick an alternative with better TikTok coverage.
No B2B or LinkedIn coverage
Minea is DTC/ecommerce-focused. B2B SaaS, LinkedIn ads, and brand-equity research are out of scope. Different tools entirely needed for those use cases.
Annual lock-in at Business tier
Premium can flex monthly. Business is effectively annual - mid-term cancellation rarely succeeds. Read the contract before signing for the 5-seat tier.
What you get for the money in 2026
Minea's pitch: DTC/ecommerce-specific competitive research at a price below AdSpy and BigSpy. The Starter tier at $49/mo is real entry-level pricing for solo operators; the Premium tier at $99/mo is competitive with comparable products.
The Meta Ad Library coverage layered with extra metadata (audience signals, engagement bands) is the differentiator vs the free Meta Ad Library. For dropshippers and DTC brands researching saturated categories, the metadata layer matters - it surfaces which ads are getting traction beyond just 'is the ad active'.
Where Minea has lost ground: the TikTok layer is shallower than category specialists, the workflow is search-first when competitors have moved to swipe-file-first, and team features are basic compared to Atria or Foreplay. The product hasn't evolved as quickly as the category since 2023.
Minea pricing trajectory
2022-2023: Starter was $29/mo, Premium $79/mo, Business tier didn't exist as such. Minea was the budget alternative to AdSpy and won meaningful share in the DTC dropshipping segment.
2024-2025: Starter moved to $39/mo, Premium to $99/mo, Business tier launched at $199/mo. Pricing crept up while feature gaps with competitors widened.
2026 (current): Pricing as listed - Starter $49, Premium $99, Business $249. Premium is roughly flat with 2024 levels; Business has crept up faster than competitors. The relative value has eroded as Foreplay, Atria, and Shuttergen have all evolved more rapidly.
Save on spy tools. Spend on creative. Spy tools end at 'here's what they ran'. Shuttergen takes the winners and builds your own ads in your brand voice - same budget, more output.
Minea vs alternatives at each price band
$49 band (Minea Starter): Closest competitors are Shuttergen's free tier (covers most basic research at zero cost) and Pipiads entry tier (TikTok-focused). For solo dropshippers, Minea Starter is still defensible - especially if you've used it before. New buyers should compare Shuttergen free first.
$99 band (Minea Premium): Foreplay's entry tier is roughly the same price and adds multi-platform coverage + swipe-file workflow Minea lacks. BigSpy at this band offers larger archive. Most new buyers in this band default to Foreplay.
$249 band (Minea Business): Atria's team tier is comparable price with better team-collaboration features. Motion's entry-mid tier overlaps and adds attribution + creative intel. Minea Business is the toughest sell among the three tiers - alternatives are stronger at this price point.
Internal: minea alternative for the full alternatives roundup; minea pricing for tier-agnostic pricing overview.
When Minea still makes sense in 2026
Three cases. First: dedicated dropshippers researching DTC product launches in high-velocity categories where the DTC-specific filters and audience-signal layer outperform general-purpose tools. Minea was built for this and still does it well.
Second: existing subscribers with built-up saved searches and workflow conventions. Switching costs are real even when alternatives are marginally better; staying on Minea is reasonable if it's doing 80% of your job.
Third: budget-constrained solo operators where the $49 Starter tier is the cheapest serious option. Below this price band the free tools cover the floor; above it the alternatives mostly win.
Outside these three, the 2026 default for a new buyer isn't Minea. Try Shuttergen free or Foreplay first. Minea is functional but not best-of-breed at any current tier.
FAQ
Frequently asked
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Related
Keep reading
Save on spy tools. Spend on creative.
Spy tools end at 'here's what they ran'. Shuttergen takes the winners and builds your own ads in your brand voice - same budget, more output.