Resources
Everything we know about performance creative.
Playbooks, primers, comparisons, and templates - searchable and filterable. Built for teams running ads on Meta, TikTok, LinkedIn, and YouTube.
19 of 19 resources
Primers
2 posts
Purpose of a creative brief
Why creative briefs exist, what they're supposed to do, what they get blamed for instead, and how to use them as the highest-leverage doc in your creative pipeline.
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What makes a good creative brief
The handful of properties that separate briefs which ship great ads from briefs that produce safe, on-brand mediocrity. Plus the failure modes to watch for.
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Comparisons
2 posts
Featured
Spyfu vs ahrefs
Head-to-head on SpyFu and Ahrefs - pricing, data coverage, PPC vs SEO depth, and which tool fits which workflow. Updated for 2026.
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Hyros alternative
Eight Hyros alternatives ranked by fit - the cheaper options, the deeper options, and the ones built for ecommerce instead of info-products.
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Tools
6 posts
Featured
Facebook ads library
How to actually use the Facebook Ads Library to audit competitor creative - the filters that matter, the gaps it won't fix, and what to do after the export.
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Featured
Hyros pricing
What Hyros actually costs in 2026 - by tier, by traffic volume, plus onboarding, hidden costs, and how it compares to building the same stack in-house.
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Hyros
An honest, opinionated deep dive on Hyros - the AI ad-tracker built for info-product and high-AOV brands. What works, what's overhyped, where it doesn't fit.
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Meta ad library
The Meta Ad Library renamed from Facebook Ad Library - same product, different brand. What it shows, what it hides, and how to extract real signal from it.
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Tiktok creative center
What the TikTok Creative Center actually shows you, where it lies by omission, and the workflow performance teams use to extract real signal from it.
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Adcreative.ai review
Honest review of AdCreative.ai - the AI ad-generation tool that promised to replace your design team. What it does well, where it falls short, and who should still buy it.
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By industry
2 posts
Featured
Popular ads
An interactive gallery of currently-winning ads by industry and platform. Click into each to see the hook, structure, and why it's working - and how to ship your own.
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Best static ads
Twelve static ads that are objectively performing in 2026, ranked by structural signal. The patterns transfer - the brands are interchangeable.
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By platform
2 posts
What is a good ctr for facebook ads
Median CTRs by industry, where the top quartile lands, and an interactive slider showing exactly where your CTR sits in the 2026 distribution.
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Types of linkedin ads
Every LinkedIn ad format, with the structural pattern behind it and where it actually delivers ROI - ranked from highest to lowest performance in 2026.
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Templates
4 posts
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Ad copy generator
Free in-browser ad copy generator. Fill in your product, audience, and offer - get 10 ready-to-test copy variants for Meta, Google, LinkedIn, and TikTok.
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Creative brief template
The creative brief template - structured, copy-paste-ready - plus four filled-in examples for advertising, graphic design, video, and influencer campaigns.
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Tiktok hook generator
Live in-browser TikTok hook generator. Fill in your product and audience, get 8 hook variants in the structural patterns that actually win on TikTok in 2026.
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Creative brief
What a creative brief actually is, why most of them fail, and an interactive builder you can fill in right now - then save to Shuttergen and run.
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