AdSpy pricing
Currency: USD · Last verified May 20, 2026
Plans
Pricing tiers
Single user
$149
$129/mo billed annually annual
Solo media buyers, freelance creatives, and agency operators doing Meta-only competitive research
- Unlimited Facebook ad searches
- Unlimited Instagram ad searches
- 13B+ historical ad database
- Filter by keyword, advertiser, country, device, gender
- CSV exports up to 10,000 rows per query
- Email alerts for saved searches
- Single concurrent login
- Only one seat - team sharing means separate accounts
- Meta only - no TikTok, LinkedIn, YouTube
- Cancellation requires email; no in-product cancel
Team (custom quote)
From ~$299
Quote-based, annual commitment annual
Agencies and in-house teams of 3+ who need shared swipe-file workflows
- Everything in Single user
- Multi-user access (typically 3-10 seats)
- Shared saved searches and bookmarks
- Priority support
- Read-only API access
- Per-seat pricing isn't published
- Annual commitment standard
- Negotiate above 3 seats - otherwise Single-user accounts are cheaper
Trial / refund window
$149 with refund
n/a annual
Buyers who want to validate the historical archive against their niche before subscribing
- Full Single-user access during the window
- 7-day money-back guarantee
- Useful as a refundable trial if you commit upfront
- No formal free trial
- Refund requires emailing support inside the window
Shuttergen
Spy tools find winners. Shuttergen builds them.
AdSpy tells you what's working in your category. Shuttergen turns those winners into ads in your brand voice - so the research budget actually compounds into shipped creative.
Watch out
Hidden costs
Meta-only coverage forces a stack
AdSpy doesn't cover TikTok, LinkedIn, YouTube, or X. Most 2026 buyers run TikTok-heavy creative testing too, which forces a second tool (BigSpy, Minea, or Pipiads at $99-249/mo). Expect an effective monthly spend of $250-400 for a true multi-platform stack.
Per-seat cost compounds
Each extra Single-user seat is a fresh $149/mo subscription. A 5-person team on Single-user accounts pays $745/mo - dramatically more than negotiating a Team quote at the same headcount.
Email-only cancellation
There is no self-serve cancellation. You email support and they process it on their schedule - users report multi-day delays. Calendar a reminder 10-14 days before annual renewal to avoid an accidental rebill.
Historical depth is niche-dependent
The 13B+ archive is impressive in aggregate but coverage of any single vertical depends on when AdSpy started indexing it. Long-tail B2B niches return shallower history than DTC/ecommerce - validate inside the refund window.
No native ad-creation workflow
AdSpy is research-only. Once you find a winning ad, you still need a separate creative tool (or a designer) to remix it into your own. Budget the downstream creative spend separately - that's where Shuttergen, Foreplay's ad library, or Motion typically land.
What AdSpy charges today, plainly
AdSpy publishes one retail price: $149/month for a Single user seat, or $129/month if you pay annually. There is no public Lite, Starter, or Free tier. Everything else - Team access, API rights, larger seat counts - happens via a quote from sales.
This is a deliberately simple pricing surface, and AdSpy has held it close to flat for years. The Single-user tier has been $149/mo since the early 2020s. That stability is genuinely useful for buyers running multi-year competitive-intelligence programs; less useful when most adjacent tools have moved on to multi-platform coverage at similar price points.
If you only ever see one number from AdSpy, it's $149. Everything else is friction - cancellation flow, seat-scaling, missing platforms - and that friction is the real story of AdSpy's pricing.
Why the per-seat math punishes teams
The Single-user tier explicitly disallows shared access - one concurrent login. Two teammates working from one account get locked out of each other's sessions. So in practice, multi-person teams either buy multiple subscriptions or negotiate a Team quote.
Multiple subscriptions get expensive fast. Three seats on Single-user accounts is $447/mo retail; five seats is $745/mo. The Team tier, by contrast, typically lands around $299-499/mo for the same 3-5 seats - so any team beyond 2 people should negotiate.
Below 2 seats, the math flips. A single account at $149/mo (or $129/mo annual) is cheaper than the entry-point Team quote and gives you everything except shared bookmarks. Stick with Single-user until you actually need shared workflows.
Spy tools find winners. Shuttergen builds them. AdSpy tells you what's working in your category. Shuttergen turns those winners into ads in your brand voice - so the research budget actually compounds into shipped creative.
AdSpy pricing vs the 2026 competitive set
Foreplay ($99-249/mo): Multi-platform (Meta + TikTok + YouTube), swipe-file workflow built in, better team UX. Most buyers who would have bought AdSpy in 2022 buy Foreplay in 2026.
Motion ($169-449/mo): Performance-creative analytics layered on top of competitive intel. More expensive but covers attribution + reporting too. Overkill for solo operators; correct for in-house performance teams.
BigSpy ($99-249/mo): Closest shape-for-shape competitor. Multi-platform, similar search UX, slightly smaller archive, slightly cheaper. Worth a side-by-side trial against AdSpy if you're price-sensitive.
Minea ($49-149/mo): DTC-focused, cheaper, narrower. Best for dropshippers and ecommerce researchers; worse for B2B SaaS.
Internal cross-links: AdSpy alternatives, AdSpy free alternative, Best Facebook ad spy tool.
Who should still pay AdSpy in 2026
Solo Meta-only researchers who value the historical archive depth above multi-platform coverage. AdSpy's 2017-forward Meta index is genuinely hard to replicate, and the free Meta Ad Library only surfaces actively-running ads.
Long-tenured subscribers with years of saved searches and bookmarked ads. Switching costs are real - the workflow inertia is often worth $149/mo even if a marginally better alternative exists.
Specific niches where AdSpy's filter set happens to outperform alternatives - typically dropshipping, supplements, and high-velocity DTC creative categories where the historical churn is the value.
If none of those describe you, the 2026 default for a new buyer is not AdSpy. Foreplay or Motion are the better starting points. AdSpy remains functional - just no longer best-of-breed for net-new evaluations.
FAQ
Frequently asked
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How does AdSpy team pricing work?
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Related
Keep reading
Spy tools find winners. Shuttergen builds them.
AdSpy tells you what's working in your category. Shuttergen turns those winners into ads in your brand voice - so the research budget actually compounds into shipped creative.