Hyros Pricing in 2026: tiers, hidden costs, and the real number

Hyros pricing

Currency: USD · Last verified May 18, 2026

Plans

Pricing tiers

Starter

$199

$169/mo billed annual annual

Solo info-product / coaching businesses under $1M/yr

Up to ~$50k/mo tracked ad spend
All ad-platform CAPI integrations (Meta, Google, TikTok, YouTube)
Core CRM integrations (Stripe, ClickFunnels, Kajabi, Calendly)
Dynamic phone-number tracking (10 numbers)
Email-keyed identity resolution
Onboarding is self-serve only at this tier
Limited historical backfill (90 days)

Growth

$499

$425/mo billed annual annual

$1M-5M/yr brands and small agencies

Up to ~$250k/mo tracked ad spend
All Starter features
Extended integrations (GoHighLevel, EverWebinar, Skool, ThriveCart, Acuity)
Dynamic phone numbers (50 numbers)
12-month historical backfill
Multi-account dashboard (up to 5 accounts)
White-glove onboarding is a $500-1,500 one-time add-on
Some advanced integrations require ~5 days of setup time

Scale

Quote-based

Quote-based, typically 20% discount annual

$5M+/yr brands, multi-brand groups, large agencies

Tracked ad spend ranges agreed in contract
All Growth features
Unlimited dynamic phone numbers
Full historical backfill (from CRM start)
Multi-account dashboard (10+ accounts)
Dedicated customer success manager
Priority support SLA
Annual contracts standard at this tier
Implementation fees scale with account complexity

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Watch out

Hidden costs

White-glove onboarding
$500-1,500 one-time at Growth tier and a multi-thousand-dollar engagement at Scale tier. Optional at Growth, effectively mandatory at Scale. Skipping the onboarding to save money is the most common implementation mistake - reliable Hyros data depends on tagging quality, and the onboarding team has done this thousands of times.
Phone number rentals
Dynamic phone numbers beyond the tier-included allotment are billed at $5-15/number/mo depending on country and number type. For agencies running call-tracking across 20+ accounts, this can add $300-1,500/mo on top of the base subscription.
Ad-spend overage charges
Every tier has a 'tracked ad spend' ceiling. Exceed it and you're either bumped to the next tier or charged overage at 0.5-1% of the excess spend per month. Hyros is generally forgiving of one-month spikes but consistent overage triggers tier upgrade conversations within 60-90 days.
Integrations requiring engineering time
The native integration list is broad but your specific stack might require a webhook bridge or a custom event mapping. Plan for 5-20 hours of engineering or agency time on the implementation, regardless of which tier you're on.
Annual contract lock-in
Monthly billing is available on Starter and Growth but annual is the standard at Scale tier. Mid-contract cancellation is rare to negotiate; if you might churn within 12 months, do month-to-month even at the higher monthly price.

What 'tracked ad spend' actually means

Hyros tiers are anchored on a 'tracked ad spend' ceiling rather than seats or domains. Tracked ad spend = the total monthly spend across the ad accounts you connect to Hyros. Connect one $30k/mo Meta account and a $15k/mo Google account, you're at $45k tracked - sits cleanly within Starter. Connect a $300k/mo Meta account and you're well into Growth territory or beyond.

The ceiling is enforced softly - Hyros doesn't lock the account when you go over, but the sales team monitors your tracked-spend trajectory and will reach out to bump tiers if you sustain overage. Plan for the tier above your current ceiling 60 days before you cross it; trying to negotiate down once you're already up is harder than negotiating before.

How Hyros pricing has moved 2020-2026

2020-2021: Starter tier opened around $99/mo, Growth around $299/mo. Quote-based above that. Onboarding was simpler and the integration list shorter; the lower price reflected a thinner product.

2022-2023: First major repricing. Starter moved to $149-179/mo as iOS 14.5's signal-loss tailwind drove demand; Growth moved to $349-399/mo. Onboarding fees became more standardized.

2024-2025: Tier ceilings widened, prices climbed to roughly current levels. Hyros consolidated several add-on features into base tiers (phone tracking, multi-account dashboard at Growth) which made the per-tier price comparable to historic but the feature surface bigger.

2026 (current): Pricing as listed above. The big change this year is the introduction of a (rarely-discussed) usage-based tier for agencies, billed at $99/mo per managed brand instead of per-tier. It's not on the public pricing page; mention it when you book a sales call if you're an agency managing 10+ accounts.

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Negotiating Hyros pricing

Hyros' published prices are the starting point of a negotiation, not the final price - particularly above Starter. Three levers consistently move the number: annual prepay (15-25% off monthly, sometimes higher), multi-account agency commitment (custom per-brand rate that's lower than the per-tier list price), and case-study consent (5-15% off in exchange for being a public reference customer).

The standard sales motion involves a discovery call, a custom quote, and a 7-14 day decision window. The quote is rarely the lowest the rep will go - asking for 'the annual price assuming we sign this week' typically extracts another 10-15%. Don't pay list. Almost nobody at Growth and Scale tier pays list.

If you're under $1M/yr and on the Starter tier, the negotiation room is much narrower. Hyros sees Starter as a self-serve floor; meaningful discounting starts at Growth. If your budget can't accommodate list-price Starter, see Hyros alternatives for the cheaper options.

Hyros pricing vs the build-it-yourself path

The honest counter-quote: a one-time 40-80 hour engagement with a GTM Server-Side specialist (typically $4-12k depending on agency vs freelance) plus $50-150/mo in tooling (Stape, GTM Server, a small data-warehouse instance) gets you 70-80% of what Hyros delivers in attribution recovery, for a fraction of the ongoing cost. The trade-offs: you maintain it, you don't get Hyros' deep info-product / coaching-tool integrations out of the box, and you don't get the dynamic phone-call tracking unless you bolt on a CallRail or similar layer.

Per-year comparison on a $1.5M/yr brand: Hyros Growth annual ≈ $5,100. Build-it-yourself first year ≈ $8-15k (build cost + first year of tools). Year-two-onward, build-it-yourself is ~$1.8k (tools + maintenance) vs ~$5.1k for Hyros. The crossover happens in year 2; over 5 years you save ~$15-20k by building.

The build path makes sense for: technically capable teams with an analytics engineer, Shopify DTC brands with deep first-party data, and agency partners who'll maintain the pipeline for you. The Hyros path makes sense for: non-technical operators, info-product / coaching businesses with niche tool stacks, and anyone who values the white-glove onboarding more than the cost savings. See Hyros for the full product context.

What Hyros pricing looks like compared to competitors

Triple Whale (the major DTC-Shopify alternative): $129-$349/mo retail across its tiers, plus revenue-based pricing on enterprise. For a Shopify brand at $1-3M/yr, Triple Whale comes in 20-40% cheaper than Hyros Growth. For info-product or coaching with no Shopify, Triple Whale doesn't fit the workflow regardless of price.

Northbeam: $1,000-3,000+/mo across tiers. Higher floor than Hyros, deeper analytics, weaker info-product integration. Aimed at $5M+ DTC brands; under that scale it's overkill.

Rockerbox: $1,500+/mo. Enterprise-leaning, heavy on multi-touch attribution and incrementality. Different product category - more measurement-truth than Hyros' attribution-stitching.

Elevar: $30-300/mo. Cheaper, Shopify-native, narrower scope than Hyros. Good complement to Hyros for some brands rather than a replacement.

Internal links: Hyros vs Triple Whale covers the most common head-to-head in detail; Hyros alternatives covers the full competitive set.

FAQ

Frequently asked

How much does Hyros actually cost?

Starter tier is around $199/mo, Growth tier around $499/mo, Scale tier is quote-based and typically lands $1,500-5,000+/mo. Annual prepay knocks 15-25% off retail. Plan for an additional $500-1,500 one-time onboarding fee at Growth and several thousand at Scale.

Is there a free trial for Hyros?

Hyros does not advertise a self-serve free trial. They occasionally run 14-day demos for qualified prospects after a sales call. The bigger 'trial' is the 30-day money-back window on the Starter plan - functionally a refundable trial if you're willing to do the implementation work to test the product fairly.

Does Hyros charge per ad account?

No - pricing is based on tracked ad spend, not on the number of ad accounts. You can connect multiple Meta and Google accounts within a single brand at no extra charge. Multi-brand support (separate dashboards for separate businesses) is a tier feature - Growth supports up to 5 brands, Scale supports 10+.

What does Hyros onboarding cost?

Onboarding is self-serve and free on Starter. White-glove onboarding is a $500-1,500 one-time add-on at Growth tier and a multi-thousand-dollar engagement at Scale. We strongly recommend taking the white-glove engagement at Growth or above - reliable Hyros data depends on tagging quality and the onboarding team does this every day.

Can I get an agency discount on Hyros?

Yes - Hyros has a (rarely-discussed) agency program with per-managed-brand pricing instead of per-tier pricing. It's typically $99/mo per brand and unlocks above ~10 brands. Mention agency-volume on the discovery call to start the conversation.

Is Hyros worth the price?

For info-product / coaching businesses with multi-session, multi-device buying journeys and AOV >$500, almost always yes. For Shopify DTC with under $150 AOV and single-session purchasing, usually not - vanilla Meta CAPI through a Stape pipeline gets you 70-80% of Hyros' attribution recovery for 10% of the cost. The break-even is mostly about journey complexity, not absolute revenue.

Does Hyros have month-to-month billing?

Yes on Starter and Growth tiers. Scale tier is annual-only in most cases - mid-contract cancellation is rare to negotiate. If you might churn within 12 months, stay on monthly even at the higher per-month rate.

Can Hyros be canceled at any time?

On Starter and Growth (month-to-month), yes - cancel any time, billing stops the following cycle. On Scale annual contracts, mid-term cancellation is governed by the contract terms; typically there's no refund for the remaining months. Always read the contract before signing the annual commitment.

Keep reading

Resource

Hyros

What Hyros is, what it does, and who it's for.

Resource

Hyros alternative

Cheaper and more-niche alternatives.

Resource

Hyros Vs Triple Whale

The major DTC head-to-head.

Resource

Hyros Review

Operator pros, cons, and verdict.

Research

Triplewhale Deep Dive

The leading Shopify-native alternative, deep dive.

Sources

Spend less on tracking, ship more creative.

Before you budget $500/mo on attribution, see what scaling creative output does to your ROAS first. Shuttergen ships 10x the variants your team can write by hand - free to try.

Try Shuttergen free Hyros deep dive →