Creatify pricing
Currency: USD · Last verified May 20, 2026
Plans
Pricing tiers
Free
$0
$0 annual
Solo creators testing the product before committing
- 10 video credits per month
- Basic templates
- Standard video quality
- Single brand
- Single user
- Watermark on output
- Limited template access
- No commercial usage rights
Lite
$45
$37/mo billed annually annual
Solo marketers producing video ads at moderate volume
- 100 video credits per month
- All templates unlocked
- HD video output
- No watermark
- Commercial usage rights
- 2 brand workspaces
- Single user only
- Advanced features (lip-sync, AI avatar) cost extra credits
Pro
$95
$79/mo billed annually annual
DTC marketers and small agencies producing video ads at scale
- 300 video credits per month
- Everything in Lite
- Advanced features included (lip-sync, AI avatars)
- 5 brand workspaces
- Priority generation
- 2 user seats
- Per-credit math favors heavier usage
- Seat costs add up beyond 2 users
Enterprise
Custom
Custom annual
Agencies and larger DTC brands needing custom integrations and white-glove support
- Custom video credit allocation
- Everything in Pro
- Custom avatar creation
- API access
- Dedicated success manager
- Custom integrations
- Annual contract standard
- Custom setup requires implementation time
Shuttergen
Strategy + generation. Not just generation.
Creatify generates from a prompt. Shuttergen generates from a brief informed by your category's winners - so the output beats category median, not just matches it.
Watch out
Hidden costs
Video credits vs videos
Credits don't translate 1:1 to videos. A basic talking-head video costs 1 credit; a lip-synced avatar video costs 3-5 credits; an AI-generated full ad with multiple scenes can cost 5-10 credits. Plan for ~30-50% of nominal credit count if you're using advanced features.
Avatar quality tiers
Stock avatars are included. Custom avatars (your own talent or branded characters) cost $500-2,000 one-time per avatar plus credits per video. Enterprise tier sometimes negotiates custom avatars into the contract; lower tiers always pay separately.
Translation and dubbing
Multi-language output is supported but consumes extra credits per language version. A single video translated into 5 languages can cost 5-15 credits total depending on quality settings.
Overage charges
Exceed your monthly credit allocation and you're billed per additional credit at $0.40-1.00 depending on tier. Caps reset at billing date, not calendar month - track usage carefully.
Per-seat scaling
Pro includes 2 seats; additional seats cost $30-50/mo. A 4-person team pays $95 + 2×$40 = $175/mo - pushing you toward Enterprise tier anyway.
What Creatify actually does for the price
Creatify is a video-ad-first AI generator. The pitch: combine AI talking-head (HeyGen-style) with AI B-roll (Sora-style) plus UGC-style creator content (Arcads-style) in one workflow. Type a script, pick visual style, get a finished video ad in 5-10 minutes.
The value proposition is real for mixed-format DTC ad workflows. Most AI video tools specialize in one format - HeyGen does talking-head, Arcads does UGC, Runway does B-roll. Creatify covers all three in a single subscription. For DTC marketers who need variety across hook archetypes, the consolidation is worth real money.
The trade-off: specialist tools each do their specialty better. Creatify's talking-head isn't quite HeyGen quality; the UGC isn't quite Arcads quality; the B-roll isn't quite Sora quality. Generalist excellence rather than category-best polish.
Per-video economics across tiers
Lite at $45/100 credits = $0.45/credit. For a basic talking-head video (1 credit), that's $0.45/video. For an advanced lip-synced ad (3-5 credits), that's $1.35-2.25/video. Reasonable but not the cheapest in category.
Pro at $95/300 credits = $0.32/credit. Better unit economics. Advanced features included means more videos use fewer credits than on Lite. Effective per-video cost typically $0.50-1.50 depending on complexity.
Enterprise pricing varies but typically negotiated around $0.20-0.30 per credit for higher-volume customers.
Comparable per-video math vs alternatives: Arcads Starter $5.50/video; HeyGen Creator ~$1.30/min. Creatify is generally in the middle - more expensive than HeyGen per minute of basic talking-head; cheaper than Arcads per UGC-style ad.
Strategy + generation. Not just generation. Creatify generates from a prompt. Shuttergen generates from a brief informed by your category's winners - so the output beats category median, not just matches it.
Creatify vs alternatives in 2026
vs HeyGen: Creatify is broader scope, HeyGen is talking-head specialist. If your output is 80% talking-head, HeyGen is the better pick. If you need mixed talking-head + B-roll + UGC, Creatify consolidates the workflow.
vs Arcads: Arcads is UGC-style specialist with deeper actor library. If your output is 80% UGC-style, Arcads wins on quality and volume economics. Creatify wins on format diversity.
vs Runway: Runway is B-roll and creative video specialist. Better for narrative video, music videos, complex generative work. Creatify is more ad-focused with simpler workflow.
vs Shuttergen: Shuttergen layers competitive intelligence + brand-context generation on top of variant production. Creatify generates from a prompt; Shuttergen generates from a brief informed by what's winning. Different category; complementary tools.
Internal: creatify-ai-pricing, creatify-ai-pricing-plans, creatify-ai-pricing-2026.
When Creatify earns the subscription
Three personas where Creatify makes sense. First: DTC marketers needing format diversity - shipping a mix of talking-head, B-roll, and UGC ads in a single workflow without switching tools. The consolidation pays back the slight quality compromise.
Second: small marketing teams managing volume at the Pro tier ($95/mo). Comparable per-video economics to alternatives with broader format coverage.
Third: brands evaluating AI video for the first time. The Free and Lite tiers are low-risk ways to test multiple formats without committing to a specialist tool whose category may not match your workflow.
Where Creatify fails: brands where format specialization matters more than diversity. Pure talking-head workflows go to HeyGen; pure UGC workflows go to Arcads. The right answer in those cases is the specialist, not Creatify.
FAQ
Frequently asked
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Related
Keep reading
Strategy + generation. Not just generation.
Creatify generates from a prompt. Shuttergen generates from a brief informed by your category's winners - so the output beats category median, not just matches it.