Motion (motionapp.com) pricing
Currency: USD · Last verified May 20, 2026
Plans
Pricing tiers
Starter
$169
$140/mo billed annually annual
Single-brand DTC teams running Meta + TikTok ads
- Creative analytics for paid ads (Meta, TikTok)
- Auto-tagging of creative assets
- Up to 3 ad accounts
- Up to 5 users
- Creative performance dashboards
- Standard support
- Excludes Google Ads at Starter
- 3-account cap is the binding constraint for multi-brand teams
Pro
$269
$224/mo billed annually annual
Growing DTC brands and small agencies (2-5 brands)
- Everything in Starter
- Google Ads + YouTube integration
- Up to 10 ad accounts
- Up to 15 users
- Custom dashboards + filtering
- Creative briefs + collaboration workflows
- Slack integration
- Standard SLA support
- Some advanced AI tagging gated to Scale tier
- Account cap pushes multi-brand groups to Scale
Scale
$449
$374/mo billed annually annual
Mid-size agencies (5-25 brands) and in-house teams at $20M+ brands
- Everything in Pro
- Up to 25 ad accounts
- Unlimited users
- AI tagging (auto-categorization of creative elements)
- Advanced cohort + audience analytics
- Custom integrations (API access)
- Priority support
- Dedicated CSM
- Heavy users hit AI-tagging quotas; usage credits cost extra
- Some custom integrations require Enterprise tier
Enterprise
Custom (typically $800-2,500+/mo)
Custom annual
Large agencies (25+ brands) and enterprise in-house creative teams
- Everything in Scale
- Unlimited ad accounts
- SSO + advanced security
- Custom integrations and data exports
- White-glove onboarding
- Custom MSAs and SLA
- Dedicated solutions architect
- Annual contracts standard with multi-year discounts
- Implementation engagements typically $5-15k one-time
Shuttergen
Motion measures the creative. Shuttergen scales it.
Motion tells you which hook converted. Shuttergen ships 10 brand-tuned variants of that hook - so next month's Motion dashboard has more winners to learn from.
Watch out
Hidden costs
Account count gates the tier you can use
Motion's tiers are anchored on ad-account count, not seats or features. Starter: 3 accounts. Pro: 10. Scale: 25. Enterprise: unlimited. Multi-brand agencies underestimate this regularly - 6 client brands × 2 ad accounts each (Meta + TikTok) = 12 accounts, blowing past Pro and forcing Scale.
Google Ads gated to Pro+
If your creative-analytics use case includes Google Ads (search, performance max, YouTube), you're effectively committed to Pro ($269/mo) before the feature is usable. Starter is Meta + TikTok only.
AI tagging usage credits
Motion's AI tagging (auto-categorization of creative elements - tested hooks, color, characters, copy) is the Scale-tier differentiator. Heavy use exceeds the included credits; overage costs $50-200/mo for additional tagging volume.
Annual prepay is meaningful
Annual billing knocks ~17% off across all tiers. Worth taking for committed buyers. Skip if there's any reasonable chance you'll churn or switch within the year - mid-contract refunds are rare to negotiate.
Implementation engagement at Enterprise
Enterprise tier typically includes white-glove onboarding in the subscription but custom integrations and data exports beyond the standard set are billed as one-time engagements ($5-15k+ depending on complexity).
The straight-answer breakdown
Starter at $169/mo = $2,028/yr list, ~$1,680/yr annual prepay. Single-brand DTC running Meta + TikTok ads. 3-account cap.
Pro at $269/mo = $3,228/yr list, ~$2,690/yr annual prepay. Single-brand or 2-3 brand teams that need Google Ads coverage. 10-account cap.
Scale at $449/mo = $5,388/yr list, ~$4,490/yr annual prepay. Multi-brand agencies (5-25 brands) or in-house teams at $20M+ brands. 25-account cap. AI tagging unlocks here.
Enterprise quote-based at $800-2,500+/mo = $10,000-30,000+/yr. Unlimited accounts, custom integrations, SSO. The deal varies meaningfully by negotiation.
Per-account math at Pro: $269 / 10 accounts = $26.90 per ad account per month. At Scale: $449 / 25 = $17.96 per account. Tier upgrades typically reduce per-account cost - Scale becomes cheaper than Pro on a per-account basis once you cross ~12 ad accounts.
Motion measures the creative. Shuttergen scales it. Motion tells you which hook converted. Shuttergen ships 10 brand-tuned variants of that hook - so next month's Motion dashboard has more winners to learn from.
When Motion's price is worth it
Three conditions need to align. First: meaningful creative volume - shipping 20+ new creatives per month minimum. Below that, creative analytics is observing too little to learn from. Motion's value is in spotting patterns across creative volumes that no single human reviewer can hold in their head.
Second: paid-media budget that benefits from creative testing - ideally $25k+/mo ad spend. Brands spending under $5k/mo don't have enough creative cycles per month to generate signal worth analyzing at $169+/mo cost.
Third: team workflow that uses the data - someone on the team needs to actually act on Motion's outputs. Buying Motion as a 'we should have analytics' purchase without a creative ops process that consumes the analytics is a common waste of $2-5k/yr.
When even one is missing: spreadsheet-based creative tracking (Google Sheets + manual tagging) covers 60% of Motion's value for $0/mo until the volume forces an upgrade. Sheets is fine until you cross ~50 new creatives/month - then Motion or equivalent becomes time-positive.
Motion pricing vs alternatives
Motion vs Atria (formerly Replo): Atria starts at $99/mo for a thinner creative-analytics product. Cheaper, less depth on AI tagging, narrower integration list. Worth comparing for cost-sensitive single-brand teams.
Motion vs Varos: Varos is benchmark-focused (your performance vs anonymized peer set) rather than creative-analytics focused. Different category, often run alongside Motion rather than as a replacement.
Motion vs in-house analytics (BigQuery + Looker / Hex): technically capable teams with an analytics engineer can build creative-attribution dashboards for $200-500/mo in tooling + a one-time 80-200 hour build. Long-term cheaper; requires the engineering bandwidth Motion's customers typically don't have.
Motion vs Triple Whale + manual creative tagging: Triple Whale handles attribution; manual tagging in Google Sheets handles creative analytics. Cheaper combined stack at sub-$2M brands; Motion wins back the comparison once creative volume is high enough that manual tagging becomes a half-FTE.
Internal: motion-creative-analytics.
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Motion measures the creative. Shuttergen scales it.
Motion tells you which hook converted. Shuttergen ships 10 brand-tuned variants of that hook - so next month's Motion dashboard has more winners to learn from.