Triple Whale pricing
Currency: USD · Last verified May 20, 2026
Plans
Pricing tiers
Starter
$129
$109/mo billed annually annual
$500k-1M Shopify brands wanting Triple Whale-shaped attribution at entry pricing
- Shopify-native attribution dashboard
- Server-side Meta CAPI
- Up to $1M annual Shopify revenue
- Basic customer cohort reports
- Single store, up to 3 users
- $1M revenue cap means you outgrow this tier fast
- Limited platform CAPI coverage (Meta only at this tier)
Pro
$349
$299/mo billed annually annual
$1-5M Shopify DTC brands - the primary Triple Whale customer at this scale
- Everything in Starter
- Up to $5M annual Shopify revenue
- Server-side CAPI to Meta, Google, TikTok, Pinterest, Snap
- Customer lifecycle + cohort analytics
- Audience segmentation + lookalike syncing
- Up to 5 stores, 10 users
- $5M cap is the binding constraint for growing brands
- Sonar and other AI features included but with usage caps
Scale
$649
$549/mo billed annually annual
$5-20M Shopify DTC brands and multi-brand groups
- Everything in Pro
- Up to $20M annual Shopify revenue
- Custom reporting + Slack integration
- Multi-store dashboards with consolidated views
- Priority support + dedicated success manager
- API access (read-only)
- Unlimited users
- Annual contracts strongly preferred at this tier
- Some advanced features still require Enterprise tier
Enterprise
Custom (typically $1,500-3,500+/mo)
Custom annual
$20M+ Shopify brands, PE-backed DTC groups, and complex multi-brand portfolios
- Everything in Scale
- Unlimited revenue and store count
- Custom integrations and data sources
- White-glove implementation
- Custom MSAs and SLA
- Dedicated solutions architect
- Annual contracts standard with multi-year discounts
- Implementation engagement typically $5-20k+ one-time
Shuttergen
Attribution measures what worked. Creative is what scales.
Triple Whale tells you which ad converted. Shuttergen ships 10 variants of that winner tuned to category competitors - so next month's data is better than this month's.
Watch out
Hidden costs
Revenue caps trigger forced upgrades
Each tier has a revenue ceiling. Cross it and Triple Whale's sales team reaches out to bump tiers within 60-90 days. Plan upgrades 30-60 days before crossing rather than reactively.
Sonar AI feature usage caps
Triple Whale's AI assistant (Sonar) is included on Pro and above but with usage caps. Heavy users hit caps mid-month; upgrading credits costs $50-200/mo extra. Plan for budget if Sonar is part of your workflow.
Multi-store at Pro tier
Pro covers up to 5 stores but additional stores beyond 5 require Scale tier or per-store add-ons. Multi-brand groups should price-compare Scale tier vs multiple Pro accounts.
Implementation at Enterprise
Enterprise tier typically includes white-glove implementation but custom integrations or data-source connections beyond the standard set cost extra ($5-20k+ depending on complexity).
Annual prepay is meaningful
Annual saves ~15% on all tiers - typically worth taking if you're committed for 12+ months. Avoid annual prepay if there's any reasonable chance you'll churn or switch tools within the year.
What you actually pay over a year
Realistic year-one costs by brand size:
$1M Shopify brand: Pro tier $349/mo × 12 = $4,188. Annual prepay saves ~$600. Net: $3,588/yr.
$5M Shopify brand: Scale tier $649/mo × 12 = $7,788. Annual prepay saves ~$1,200. Net: $6,588/yr.
$15M Shopify brand: Scale or low-end Enterprise; typically lands $10-15k/yr.
$25M+ Shopify brand: Enterprise; typically $20-40k+/yr depending on complexity.
Compare to Hyros at similar scale: typically 30-50% more expensive than Triple Whale at equivalent tier. Triple Whale wins on price for Shopify-native use cases.
Attribution measures what worked. Creative is what scales. Triple Whale tells you which ad converted. Shuttergen ships 10 variants of that winner tuned to category competitors - so next month's data is better than this month's.
When Triple Whale's price is justified
Three conditions need to align. First: Shopify-native business with at least $500k annual revenue. Below that, the entry tier price floor dominates the value.
Second: meaningful paid ad spend that benefits from server-side CAPI signal recovery. Brands spending under $5k/mo on ads don't see enough attribution recovery to justify $349/mo.
Third: appetite for Triple Whale's opinionated dashboards. The platform has a specific point of view on what metrics matter and how to display them. Teams that want pure raw data should look at Daasity or build-it-yourself; Triple Whale is for teams that want curated views.
When even one is missing: Elevar at $29-79/mo handles the CAPI layer alone at a fraction of the cost. Daasity at $799+/mo handles the raw data layer with more flexibility. Triple Whale's sweet spot is the integrated dashboard + attribution layer for Shopify brands $1-20M.
Triple Whale pricing trajectory
2022-2023: Starter at $79/mo, Pro at $179/mo, no Scale tier. The product was newer and pricing more aggressive.
2024-2025: Starter to $99, Pro to $249, Scale tier launched at $449. Pricing crept up as features expanded.
2026 (current): Starter $129, Pro $349, Scale $649. Increases at Pro and Scale tiers have been meaningful; Starter has held more steady as the entry-point hook.
Outlook: expect continued increases at Pro and Scale tiers as Triple Whale invests in AI features (Sonar, predictive analytics, customer modeling). Starter will likely hold as the acquisition tier.
Internal: triplewhale-alternative, triple-whale-shopify, hyros-pricing.
FAQ
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Related
Keep reading
Attribution measures what worked. Creative is what scales.
Triple Whale tells you which ad converted. Shuttergen ships 10 variants of that winner tuned to category competitors - so next month's data is better than this month's.