Minea pricing
Currency: USD · Last verified May 20, 2026
Plans
Pricing tiers
Free
$0
$0 annual
Casual evaluation of the product UX
- Limited Meta + TikTok ad library search
- Basic country and platform filters
- Top trending ads view
- Up to 10 saved favourites
- Single user, no team workspace
- No keyword search, no advertiser tracking
- No export, no shared boards
- Search depth deliberately throttled
Starter
$49
$39/mo billed annually annual
Solo founders and individual media buyers running organic research
- Full Meta + TikTok ad library search
- Advanced filters (engagement, time, CTA, format)
- Track up to 50 advertisers
- Unlimited favourites + organised boards
- Basic CSV export
- 1 user
- TikTok Shop + Pinterest libraries gated to Premium
- Single user only
- Influencer search excluded at this tier
Premium
$99
$79/mo billed annually annual
DTC brands and small agencies running daily ad-creative research
- All Starter features
- TikTok Shop + Pinterest libraries
- Influencer search included
- Track up to 250 advertisers
- Landing page + funnel spy
- AI-generated insights on top ads
- 3 user seats
- Full CSV + PDF export
- AI insights surface-level only
- 3-seat cap binds small teams
- Some filters added post mid-2025
Business
$279 (2025) / $299 (2026)
$229/mo (2025) / $239/mo (2026) annual annual
Mid-sized DTC brands and agencies actively tracking 10+ competitors
- All Premium features
- Unlimited advertiser tracking
- Up to 10 user seats with role permissions
- Priority support
- Custom competitor alerting
- Slack + email digest integrations
- Higher API rate limits where applicable
- API still feature-thin and read-only
- Onboarding is async-first; live calls extra
- Above 10 users moves to custom Enterprise
Shuttergen
2025 was about research. 2026 is about variant volume.
Minea found winning ads. Shuttergen turns those into your variants - competitor-tuned, free to try, built for paid Meta and TikTok teams that ship faster than they brief.
Watch out
Hidden costs
TikTok Shop locked to Premium even in 2025
Through all of 2025, TikTok Shop ad library access required Premium tier ($99/mo) or above. Starter tier (Meta + TikTok ads only) was insufficient for any Shopify-TikTok hybrid brand. This was the single biggest source of upgrade friction in 2025 and remains so in 2026.
Pricing moved on Business tier mid-2026
Business tier moved from $279/mo to $299/mo and from $229 annual to $239 annual at the start of 2026. Existing customers on annual contracts kept 2025 pricing through their renewal date. New signups in 2026 paid the higher rate.
Influencer search bundled mid-2025
Until mid-2025, influencer search was a $19/mo add-on on top of Premium. In Q3 2025 it became bundled into Premium tier without an upcharge. If you were paying for it separately, the bundling effectively dropped your bill by $19/mo without changing the underlying capability.
Annual prepay savings widened in late-2025
Annual discount widened from ~15% to ~20% in late-2025 as Minea pushed harder on annual conversion. Customers on monthly billing at the time were offered annual conversions with discount-stack incentives - some users got effective 25-30% off list by converting mid-cycle.
API access remained limited throughout 2025
Business-tier API access was announced in 2024 but stayed feature-thin throughout 2025. Read-only on most endpoints, undocumented in several places, and rate-limited tightly. Customers building automated workflows kept using browser-based scraping despite the official API existing.
Minea's 2025 pricing in context
2025 was the year Minea consolidated its position as the multi-platform ad-spy tool covering Meta, TikTok, TikTok Shop, Pinterest and influencer research. Pricing reflected that positioning: cheaper than AdSpy at $149/mo flat, broader coverage than Foreplay at $59/mo, and more focused than the build-it-yourself path of stitching together native ad libraries.
Free tier ran throughout 2025 as a UX demo - limited search, no real research utility. Starter at $49/mo was the cheapest paid tier and covered Meta + TikTok ad libraries with full filters. Premium at $99/mo unlocked the differentiated libraries (TikTok Shop, Pinterest) and influencer search - the tier most paying customers landed on. Business at $279/mo (rising to $299 in early 2026) was the team/agency tier.
The big 2025 shifts were less about price and more about feature consolidation. Influencer search moved from $19/mo add-on into Premium bundle. TikTok Shop coverage matured significantly through Q2-Q3. Annual discount widened from ~15% to ~20% as Minea pushed harder on annual conversion.
For the cleaner 2026 view see minea-pricing-2026; for the top-level breakdown see minea-pricing.
What changed in Minea pricing through 2025
Q1 2025: baseline pricing held from late-2024. Free, Starter $49, Premium $99, Business $279. Influencer search was a $19/mo add-on. TikTok Shop coverage existed but with gaps.
Q2 2025: TikTok Shop coverage matured significantly. Pinterest organic search improved. Advertiser tracking caps widened on Premium tier from 200 to 250. No price moves.
Q3 2025: influencer search bundled into Premium - effectively a $19/mo price drop for users who'd been paying for it separately. Annual discount widened from 15% to 20% as Minea pushed annual conversion. AI-insight feature launched in beta on Premium.
Q4 2025: AI insights moved from beta to GA on Premium and Business. Custom competitor alerting added to Business tier. Pricing announcements signalled a Business-tier increase coming in early-2026.
Early 2026: Business tier moved from $279 to $299 monthly and from $229 to $239 annual. Existing annual customers kept old pricing through renewal. Everything else held flat.
2025 was about research. 2026 is about variant volume. Minea found winning ads. Shuttergen turns those into your variants - competitor-tuned, free to try, built for paid Meta and TikTok teams that ship faster than they brief.
Who Minea 2025 pricing fit best
Best fit: DTC brands $1-10M/yr with active paid social spend across Meta and TikTok, particularly with any Shopify-TikTok-Shop overlap. Premium at $99/mo gave them everything they needed: Meta + TikTok + TikTok Shop libraries, 250 advertisers tracked, AI summaries, 3 seats. Genuinely competitive value.
Marginal fit: small agencies. Premium's 3-seat cap forced Business tier ($279/mo) for any team larger than 3 people. At that point the math vs running 2x Premium accounts ($198/mo combined) became real - and 2x Premium often won for sub-6-person teams who didn't need role-based permissions.
Bad fit: Meta-only deep research workflows. AdSpy at $149/mo had deeper Meta search and better historical data. Minea's broader coverage didn't outweigh the depth gap for Meta-only users. See best-facebook-ad-spy-tool for that comparison.
The 2025 sweet spot: brands that wanted one tool to cover their entire ad-research need across Meta, TikTok, TikTok Shop and Pinterest. Minea Premium hit that brief without the complexity of stacking 2-3 specialist tools.
Minea 2025 vs the competition that year
vs. AdSpy ($149/mo): Minea Premium at $99/mo undercut on price and matched on coverage breadth. AdSpy retained deeper Meta-specific search and longer historical data. The split: Minea for breadth, AdSpy for depth on Meta. Many serious teams ran both.
vs. Foreplay ($59/mo): Foreplay was curation-first (boards, briefs, swipe-files). Minea was search-first. Different jobs in the workflow. Most teams running serious creative research used both - Foreplay for inspiration boards, Minea for deeper search.
vs. PipiAds ($77-263/mo): PipiAds was TikTok-Shop-specialised. Minea Premium covered TikTok Shop as part of broader coverage. PipiAds won on TikTok-Shop depth; Minea won on broader use case fit.
vs. native ad libraries (free): Meta Ad Library and TikTok Creative Center are free but search is shallow, no advertiser tracking, no AI insights, no export. Minea Starter at $49/mo replaced the manual workflow with structured search and tracking. Worth it for any team doing more than ad-hoc lookups.
Outlook for 2026: see minea-pricing-2026 for the updated view. Short version: prices mostly held, Business tier nudged up, feature set deepened.
FAQ
Frequently asked
How much did Minea cost in 2025?
What's the difference between Minea 2025 and 2026 pricing?
What did the 2025 Minea Premium plan include?
Was Minea cheaper than AdSpy in 2025?
Did Minea offer annual discounts in 2025?
Was the Minea free plan useful for real research in 2025?
Did Minea add features without raising prices in 2025?
Related
Keep reading
Sources
2025 was about research. 2026 is about variant volume.
Minea found winning ads. Shuttergen turns those into your variants - competitor-tuned, free to try, built for paid Meta and TikTok teams that ship faster than they brief.